Business doubled in India, feel good regarding trajectory: Apple CEO Tim Cook

Apple’s first $100 billion quarter came with a big contribution from India where it sold over 1,000,000 devices for the first time fuelled by the popularity of iPhone 11 and iPhone XR. The corporate posted an incomparable  record revenue of $111.4 billion, up twenty one per cent year over year with the new iPhone 12 and iPads contributing significantly to the numbers.

After the results, Tim Cook spoke to analysts about market expansion: "This is particularly the case in some of the rising markets where we are proud of how we have done it."… For example, if you take India, we doubled our company last quarter compared to a year before, but our absolute level of company is still very low relative to the size of the chance.”

Talking about India, Cook said that Apple's market share in India is 'very low', "It has improved for the last one year, at which time our business almost doubled., thus we feel superb about the trajectory.”He cited reasons for this growth: “We are doing variety of things in the area, we put the net store there for instance, and last quarter was the complete first quarter of the online store which has gotten an excellent reaction to it and has helped us succeed the results that we got to last quarter. We are continue to develop the channel and in future we are going there with retail stores, so we think that is another good initiative.

This growth has been recorded by several analysis corporations, including Cyber Media research that recently said Apple’s share in the Indian smartphone market had doubled to 4 percent in the festive quarter, as per a report in press agency IANS. This was a 60 percent jump year-on-year for Apple in India.

Interestingly, the launch of Apple’s on-line outlet has opened the Indian market considerably for Cupertino, which is now able to deliver across the country in below seventy two hours, largely in locations that don't have any offline retail of the brand. As an education device in several households the pandemic also seems to have helped the sales of iPads

Globally, Cook said the iPhone sales grew by 17 percent year-over-year, “driven by strong demand for the iPhone 12  family”. Currently iPhones have an active installed base of more than  one billion devices whereas the mac was up 21 percent the iPad grew 41 percent , which Cook said reflects “ The ongoing role these devices played in the lives of our users throughout the COVID-19 pandemic."